381,73 €
449,09 €
-15% su kodu: ENG15
Airport Marketing
Airport Marketing
381,73 €
449,09 €
  • Išsiųsime per 10–14 d.d.
Airport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities. The 'aviation-related activities' section covers how an airport as a company develops its own marketing relationship with carriers and, in a broader sense, with all actors within the air transport pipeline, with the aim of increasing the number of intermediate clie…
381.73 2025-07-27 23:59:00
  • Autorius: David Jarach
  • Leidėjas:
  • ISBN-10: 075464085X
  • ISBN-13: 9780754640851
  • Formatas: 15.6 x 23.4 x 1.1 cm, kieti viršeliai
  • Kalba: Anglų
  • Extra -15 % nuolaida šiai knygai su kodu: ENG15

Airport Marketing + nemokamas atvežimas! | David Jarach | knygos.lt

Atsiliepimai

(5.00 Goodreads įvertinimas)
Įvertink ir tu! Visi atsiliepimai

Aprašymas

Airport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities. The 'aviation-related activities' section covers how an airport as a company develops its own marketing relationship with carriers and, in a broader sense, with all actors within the air transport pipeline, with the aim of increasing the number of intermediate clients consistent with its chosen positioning. The 'non-aviation-related' section, by contrast, focuses on how best-in-class airports have been developing new powers of attraction to customers in their regions, well beyond the simple concept of airport retailing, by use of the so-called 'commercial airport' model. Finally, the impact of September 11th is shown in terms of increased security measures and the future of the aviation industry as a whole. An analysis of worldwide airport industry is provided in the final chapter. Airport Marketing is essential reading for airport managers, government agencies, airlines, consultants, contributors, advisors and sub-contractors to this industry, as well as both undergraduate and graduate level aviation students.
NEMOKAMAS PRISTATYMAS

EXTRA 15 % nuolaida su kodu: ENG15

381,73 €
449,09 €
Išsiųsime per 10–14 d.d.

Akcija baigiasi už 14:53:48

Nuolaidos kodas galioja perkant nuo 10 €. Nuolaidos nesumuojamos.

Prisijunkite ir už šią prekę
gausite 4,49 Knygų Eurų!?
Įsigykite dovanų kuponą
Daugiau

Airport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities. The 'aviation-related activities' section covers how an airport as a company develops its own marketing relationship with carriers and, in a broader sense, with all actors within the air transport pipeline, with the aim of increasing the number of intermediate clients consistent with its chosen positioning. The 'non-aviation-related' section, by contrast, focuses on how best-in-class airports have been developing new powers of attraction to customers in their regions, well beyond the simple concept of airport retailing, by use of the so-called 'commercial airport' model. Finally, the impact of September 11th is shown in terms of increased security measures and the future of the aviation industry as a whole. An analysis of worldwide airport industry is provided in the final chapter. Airport Marketing is essential reading for airport managers, government agencies, airlines, consultants, contributors, advisors and sub-contractors to this industry, as well as both undergraduate and graduate level aviation students.

Atsiliepimai

  • Atsiliepimų nėra
0 pirkėjai įvertino šią prekę.
5
0%
4
0%
3
0%
2
0%
1
0%
(rodomas nebus)
[{"option":"72","probability":0.5,"style":{"backgroundColor":"#f3f3f3"},"image":{"uri":"\/uploads\/images\/wheel_of_fortune\/6880855e94e791753253214.png","sizeMultiplier":0.6,"landscape":true,"offsetX":-50}},{"option":"71","probability":15,"style":{"backgroundColor":"#de1e2f"},"image":{"uri":"\/uploads\/images\/wheel_of_fortune\/6880849d949d31753253021.png","sizeMultiplier":0.6,"landscape":true,"offsetX":-50}},{"option":"68","probability":14,"style":{"backgroundColor":"#f3f3f3"},"image":{"uri":"\/uploads\/images\/wheel_of_fortune\/68808466bf36f1753252966.png","sizeMultiplier":0.6,"landscape":true,"offsetX":-50}},{"option":"66","probability":13,"style":{"backgroundColor":"#e21e30"},"image":{"uri":"\/uploads\/images\/wheel_of_fortune\/68808430739a31753252912.png","sizeMultiplier":0.6,"landscape":true,"offsetX":-50}},{"option":"65","probability":14,"style":{"backgroundColor":"#f3f3f3"},"image":{"uri":"\/uploads\/images\/wheel_of_fortune\/68808402ec9871753252866.png","sizeMultiplier":0.6,"landscape":true,"offsetX":-50}},{"option":"64","probability":15,"style":{"backgroundColor":"#e21e30"},"image":{"uri":"\/uploads\/images\/wheel_of_fortune\/688083260580d1753252646.png","sizeMultiplier":0.6,"landscape":true,"offsetX":-50}},{"option":"62","probability":14,"style":{"backgroundColor":"#f3f3f3"},"image":{"uri":"\/uploads\/images\/wheel_of_fortune\/688082c9e40011753252553.png","sizeMultiplier":0.6,"landscape":true,"offsetX":-50}},{"option":"61","probability":14.5,"style":{"backgroundColor":"#e31e30"},"image":{"uri":"\/uploads\/images\/wheel_of_fortune\/688082af498881753252527.png","sizeMultiplier":0.6,"landscape":true,"offsetX":-50}}]